Why Pure Wool

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The Benefits of Wearing Pure Wool

Wool is a fantastic natural fibre that’s far superior to man-made synthetics. It’s been the material of choice for bedding and textiles for centuries, and that’s for good reason. Our grandparents understood the many benefits that wool provides and now you can discover it, too.

Wool naturally resists stains

Wool can release dirt up to 25% more readily than synthetic fibres. This is because the cuticle, or outer layer, has a finely waxed surface with overlapping scale causing dirt to sit on the surface, making it easy to remove.

Wool doesn’t wrinkle

Wool is a bit like a spring. With its natural crimp, it can return to its natural shape even after being stretched (up to 30%). This structure gives it great resilience against flattening and hardening, so you can rely on wool to keep its shape.

Wool is naturally flame resistant

Due to its high keratin protein and moisture content, wool is naturally resistant to fire. It is difficult to set alight under most conditions and there is less chance of ignition, low flame spread, and less smoke. Wool also does not melt and has superior self-extinguishing properties. That makes it one of the safest fibres.

It’s unique moisture wicking properties

The protective membrane on the surface of the wool fibre is hydrophobic and thus resists the penetration of liquid water.  This same waterproof membrane allows the fibre to absorb moisture in vapour form through microscopic pores in the surface. Consequently, wool can absorb up to 30% of its own weight in water vapour, and still not feel wet or clammy.

Wool is naturally comfortable

Wool provides a high level of thermal comfort due to its outstanding insulating properties. Wool offers warmth under cool conditions because the natural crimp of the fibre traps air, which provides up to ten times greater thermal resistance than any other fibre. It will also keep you cool in summer and has a naturally high UV protection.

Wool is hypoallergenic

Wool is a natural, non-allergenic fibre, which is resistant to the growth of bacteria and dust mites. In addition, the fibres are too long and too coarse to be inhaled and so wool will not irritate the respiratory system or cause sneezing and other unpleasant allergic reactions. Wool is ideal for people who are allergic to feather, down or synthetic materials.

Wool is eco-friendly and sustainable

New Zealand wool is one of the purest, most ecological fibres in the world. To produce this biodegradable and renewable resource, environmentally responsible production methods are used.  Wool is beautiful, strong and naturally 100% biodegradable.

Dust mites don’t like wool

Dust mites need moisture to survive. Wool has microscopic pores that respond effectively to changes in humidity making it unfavourable for the growth and breeding of the house dust mite. Dust mite allergens are one of the main triggers for asthma attacks.

Wool is recyclable & biodegradable

Wool is perfect for recycling. With new technological developments, the process is even more efficient. High quality woollens can be closed-loop recycled, meaning they are deconstructed and the fibre is reused as yarn in new items. Poor quality items are open-loop recycled, where they are taken apart and the wool is used in completely different products.  When a wool fibre is disposed of, it will naturally decompose in the soil, slowly releasing valuable nutrients back into the earth.